Avoid low-cost lighting compression, interest rate, part of the LED Taiwan factory plus code expansion

In the face of low-cost LED lighting, it has become unstoppable. In early 2012, many LED supply chain manufacturers in Taiwan have already announced the expansion of production news, and are rapidly expanding their production in mainland China and Taiwan in order to increase product price competitiveness.

In addition to reflecting the warming of market demand, it also revealed that LED operators are eager to break through the low-margin deadlock by expanding production and strengthening cost competitiveness.

On the other hand, upstream LED epitaxy and chip expansion are likely to cost hundreds of thousands of Taiwan dollars and hundreds of billions of yuan. However, under the direct decline of LED lighting prices, profits have dropped rapidly, and upstream expansion investment has not met economic benefits. In view of this, LED upstream manufacturers in the field of downstream systems have begun to increase the development of downstream products, thereby taking advantage of the downstream LED lighting system business opportunities with high margins.

Strong attack on the mainland LED TV / lighting new century Kunshan plant Q2 mass production

New Century Optoelectronics (Kunshan), which is a joint venture with Kunshan City in the mainland, will begin mass production in Q2 this year. In the future, it will be supplied to Konka, Longteng Optoelectronics and other top six LED TV brands in Kunshan, as well as mainland China and mainland China. Set up foreign lighting system operators in the factory to enhance the competitiveness of product services.

New Century Optoelectronics said that the mainland LED TV is a battleground for the military, the company will strive for more LED chip orders through Kunshan factory and cost-effective products.

In addition to Japanese and Korean TV brands, the top six color TV brands in mainland China are also the main customers of New Century Optoelectronics in the LED TV market. The Kunshan plant will mainly purchase 2 inch MOCVD machines in the future; After the birth, the monthly production capacity will reach 20,000 to 30,000.

In fact, in addition to the new century Optoelectronics, Taiwan's LED epitaxy, chip and packaging plants, including Jingyuan Optoelectronics, Lite-On, Hongqi, etc., are also competing to actively compete for LED TV market share through the joint venture strategy with mainland color TV brands. However, this approach may therefore limit opportunities for cooperation with other Chinese color TV operators. In contrast, New Century Optoelectronics will eliminate the doubts of customers' purchases by establishing joint ventures with local governments in mainland China, and will help provide the top six color TV companies. More immediate sources and services.

In addition to the orders of mainland China and foreign lighting system manufacturers, the New Century Optoelectronics Kunshan Plant will also support the LED chips required for the new century optical LED lighting system subsidiary, the new century smart receiving mainland project orders.

In addition to New Century Optoelectronics, the packaging plant Lite-On Technology will also increase the shareholding ratio of Jingpin Optoelectronics in Changzhou, China, in order to increase LED production capacity.

Expand LED production capacity, Lite-On plus investment, Jingpin Optoelectronics

Jingpin Optoelectronics, Lite-On Technology and Continental TV maker Konka jointly established Jingpin Optoelectronics, which has been officially introduced into mass production. In order to improve the production capacity of Jingpin Optoelectronic LED, Lite-On Technology has planned to increase capital investment and increase its shareholding.

Guangbao Technology CEO Teng Guangzhong believes that as end-users' confidence in purchasing LED lamps increases, the interest rate of LED supply chain manufacturers can also increase.

In 2011, LED TV demand turned to a downturn. If only the bet LED backlight module is afraid to lower the interest rate, Guangbao Technology actively expands its LED lighting business. Observed that the LED market demand is expected to return to the market in 2012, the company will increase the code. Produce and invest in crystal products and more funds.

Focusing on LED lighting has become the trend of the times. In 2012, Lite-On will increase the layout of LED lighting, in addition to ceramic, COB (Chip on Board), plastic die-loading package (PLCC), multi-die and other packaging technologies to improve luminous efficiency. In addition to reducing costs, it is also actively aligned with the vendor's strategy, such as the development of high-pressure processes with Jingyuan Optoelectronics, thereby increasing the brightness of LEDs and taking the market for LED lighting.

It is understood that in addition to mastering six major OEM customers, Guangbao Technology has received new orders for LED TV and LED lighting this year.

Guangding Electronics looks at the demand for LED lighting in the second quarter of 2012 will increase significantly, and by 2013 the market will gradually become economical, when the price of LED lighting will be lowered. To strengthen its cost advantage, the company has expanded its production schedule and will focus on the development of downstream lighting systems.

LED lighting prices have stopped falling and expanded new production lines

After the market reorganization in 2011, the price of LED lighting system has gradually stopped falling, which has exposed the dawn of the operation of the industry; in order to seize market opportunities, Guangding Electronics has decided to add a new LED lighting system production line in the mainland.

Ma Jingpeng, chairman of Guangding Electronics, pointed out that the future LED lighting system will be the most important source of profit for Guangding Electronics. In 2012, it became the focus of the company's overweight layout. In 2012, Dingding Electronics is expected to invest NT$120 million to increase the production line of mainland LED lighting systems. By the third quarter, it will consider the supply and demand situation of the market and evaluate whether it will be further deployed.

Ding six months under electronic light LED lighting systems will have the opportunity to begin to profit, the future of LED lighting systems will be the main source of profit electronic light tripod. At this stage, the company has launched its own brand in the lighting market, and will not exclude the OEM orders in the future without any conflict of interest with the OEM customers. In addition, in order to increase the gross profit margin, Guangding Electronics also plans to expand its alliance with upstream extension and chip manufacturers to seek more favorable purchase prices.

In 2011, land-based manufacturers made great strides in the field of LED lighting systems, and the mainland government resources focused on the price war. However, the LED market demand cooled down, which led to the increase in production of mainland LED supply chain manufacturers, or even the market. After some reorganization, the LED lighting industry order is expected to be on the right track, and the system price can also return to the rational side.

Ma Jingpeng estimates that in the next 1-2 years, the LED industry will eliminate at least 50% of the manufacturers. Among them, LED packaging and lighting companies in mainland China will bear the brunt. After the industrial order is reorganized, the LED lighting industry will benefit more. increase.

Unlike other LED supply chain manufacturers, Ronda Electronics adopts a vertically integrated supply chain strategy, covering LED epitaxy, chips, packaging and downstream lighting systems. However, observing the advent of low-cost LED lighting, epitaxy, chip and packaging investment and profitability are not proportional, so will be actively transformed into LED lighting solutions suppliers, and the future downstream LED lighting system will be the primary expansion focus.

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