Hong Kong Light Matt Wang Shunbo's "Light Man" Marketing

——Interview with Wang Shunbo, Chairman of Hong Kong Lantern, Wang Shunbo, impression that he is a “light man” with more than 15 years of experience in lighting industry; he is a member of “Taipei Lighting” and “Hong Kong Lamps International Brand Lighting Chain Co., Ltd.” Chairman of several wholly-owned subsidiaries such as “Light Mart (Chongqing) Brand Lighting Chain” and “Nanjing Golden Point Lighting”; he is also a sincere and trustworthy partner; ...... contacted Wang Shunbo People, without exception, think that he is a wise speaker. The reporter has the privilege of seeing him talk on several occasions. It is indeed free and easy to see. It seems that this and his diligence and self-satisfaction like to travel around the world. It is inseparable. Wang Shunbo's popularity is particularly good. Many people in the lighting industry have cooperated with him. They not only earned money, but also earned him a friend. This is also a place he is particularly proud of. Hyper Terminal platform concept reporter (hereinafter referred to as the record): Hello Wang Dong! Thank you for accepting this interview. First of all, please allow me to thank you on behalf of the newspaper for your great contribution to the Chinese lighting industry. As an elite in the lighting industry who has been in the lighting industry for more than 15 years, the industry has given you the title of “light man”, which shows your influence in the entire lighting industry. Wang Shunbo (hereinafter referred to as Wang): Thanks to the love of all the friends in the industry, I have been working with the partners with the belief of "cooperation is a friend" in the lighting industry for so many years. Therefore, I have made many friends in the industry. Reporter: As a well-known "light man" in the industry, can you talk about the original idea of ​​creating the brand of Lampat? Wang: During the past ten years of work, I have become more and more aware of the huge potential of the lighting industry. I also clearly see many problems in the entire industry. Therefore, I am determined to create a brand new Models, making their own efforts for industry development and industry norms. As is known to all, the price system of this industry is chaotic, the quality of products is uneven, consumers are difficult to distinguish between true and false, and they are at a loss. The scale of dealers is small, the varieties and brands are single, consumers are difficult to concentrate on procurement, and after-sales service is not guaranteed. This status quo also restricts the long-term development of brand manufacturers, and it is difficult for brand manufacturers to find a terminal sales platform suitable for their own development. In this context, the Hong Kong Light Mart International brand lighting chain Chongqing flagship store came into being. As a group of "light people" who are loyal to the lights, we are determined to create a better buying environment and create an international brand lighting sales platform. Reporter: Some people have different opinions on your choice of No.1 Bridge. I think that it is not an ideal place to do a store. How do you see it? Wang: As it turns out, we have a vision. It is good here. It has convenient transportation and strong radiation. It has more than 500 parking spaces in the open air and indoor parking lots in Yuzhong District. You said that such a good position is in the first CBD of the western part of the country? Reporter: How long did it take for Lamp Mart to go from preparation to opening? Wang: Three years ago, our lamp Mart began to investigate the lighting sales industry. In April 2005, it entered the Yuzhong District of Chongqing. Before the official opening, we spent 8 months and spent a lot of money to create a brand new lamp that everyone can see. This process is arduous and lengthy, pouring a lot of effort and sweat from the top management of the lamp and all the staff. Reporter: What is the business model of Light Mart? I have found that in the past year, many lighting stores in Chongqing have followed your "clear price" model.


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