LED light source enterprises take advantage of the "special" to capture the smart lighting market

In 2015, the market was quite lively. Whether it is the lighting companies in the circle or the IT and Internet companies outside the circle, they are actively deploying the smart lighting market. First, 13 lighting giants such as Sunshine Lighting and Mulinsen and Xiaomi signed a joint statement. After that, there were Internet platforms such as Ali Smart Cloud and Taobao Tmall, which together with many lighting companies.

The actions of various companies indicate their ambitions in the field of intelligent lighting. Some insiders have said that the current smart lighting field is in the "Warring States era". In the face of the “smoke of smoke” market, some light source companies have extended their technology to the field of lamps and even the entire platform and system.

However, Liu Wei, director of the agency marketing department of Management (Shanghai) Co., Ltd., believes that there is no future for the light source enterprises to build platforms and systems. He said that it is not necessary for the light source to waste precious competitive resources in the fields where the predators gather and are unfamiliar, but should do their products to the extreme, so as to win the long-term development of the enterprise.

The facts also prove that although there are many lighting companies that extend the production line, there are not many successful cases. Tang Guoqing, general manager of Samsung LED China, also said in an interview with Dabit News that Philips, Osram and other international big coffees have done vertical integration, but they have not succeeded. Today, Philips Lighting is divested from the Philips Group, and the OSRAM Universal Lighting Source business will be split to operate as an independent company.

Tang Guoqing believes that no matter how the lighting develops, the light source is always the most important part. The industry has a specialization, companies must first do the light source. He said that Samsung's plan in this regard is very clear. Tang Guoqing said: "We have always emphasized specialization. Samsung launched the smart lighting industry last year, and our first priority is to make chips and device modules."

Of course, the development of the intelligent lighting market requires mutual cooperation between enterprises from all walks of life. Yili, the deputy director of the market, believes that in the era of intelligent lighting, the light source acts as a connection, combining intelligence and lighting. She said that Purui Optoelectronics is focusing on this in-and-out process, connecting IT and smart hardware companies and lighting companies, and bringing users an overall intelligent lighting solution.