The high-end light-card market will start again - Jiangling launched the high-end light truck Jiangling Shunda

In the 2009 China automobile market that is about to end, light trucks are attracting attention. Data show that from January to October 2009, the cumulative sales volume of seven light-card companies including Jiangling and Beiqi Foton exceeded 900,000 units, a year-on-year increase of 27.83%. Behind this figure, it is the "blood of blood" that vendors have stifled. Take the high-end light truck market as an example. On the one hand, JAC, Dongfeng, Foton, and Yuejin have all launched their own new high-priced light trucks. Some of the original low-end manufacturers use the national Euro III regulations to switch machines. Sales, squeezed into the original high-end light truck price range; on the other hand, high-end light truck leaders led by Jiangling continue to introduce more cost-effective models, more affordable marketing policies, and strive to seize more high-end market share, high-end light-card market again Waves.

Jiangling dominates the high-end light truck market

As we all know, the light truck market has always distinguished the high, medium and low-end products by price. Generally speaking, the price of over 70,000 yuan is called high-end light trucks. Jiangling is the long-term hegemony of this market, not only because the product price is within the range of more than 70,000 yuan, but more important is the brand is good, stable quality, superior performance, perfect service, high product value. In sharp contrast, some of the original low-end light truck manufacturers took advantage of the market fluctuations to control the fish and took a big price tag. They hoped to establish a high-end brand image through high prices, and the product quality, quality, and service would not reach the high-end market demand. "The key to high-end and high-end products is not whether the brand, quality, and service of the products meet the needs of high-end users. The price is only one of the reference factors. Products with high cost-effectiveness and high comprehensive value can truly win the market," said a well-known industry expert.

Jiangling launched Shunda Premium Edition

In the high-end light truck market, Jiangling Shunda has been hailed by the industry as "the king of cost-effectiveness." Since its inception on the first day, Jiangling Shunda has shouldered the heavy responsibility of "popularizing" Isuzu light truck technology. The Jiangling Company's Shunda Super Value Edition launched for only 7.18 million yuan. In the high-end light truck market prices generally rise, the price has actually been much lower than many non-Isuzu pedigree models, the configuration of Isuzu technology 4JB1 Europe III Engine, excellent product quality and quality assurance, domestic commercial vehicle industry first-class after-sales service, allowing consumers to personally experience the "beyond value" benefits, again set off the storm of the national III high-end light truck.

Jiangling distributor manager Wang told the author: “In the era of general price increase in the country III, allowing medium-price light truck users to still enjoy high-end quality, economical and practical Isuzu lineage light truck products, is one of the important goals of Shunda premium version promotion. On the basis of maintaining the consistent quality of fuel saving, durability, environmental protection, safety, and practicality, with a price of RMB 71,800, we have entered the mid-priced market with force, and those pseudo-high-end market spaces must be compressed, and consumers get Jiangling like this. The threshold for high-end products is even lower."

Next year or more aggressive marketing initiatives

The successful listing of Shunda's premium version has boosted sales of JMC light trucks . From January to October of this year, Jiangling Shunda has sold nearly 20,000 vehicles, accounting for nearly 20% of the entire high-end market. This is undoubtedly the user's recognition and trust in Jiangling Shunda. According to Jiangling's internal sources, in 2010, Jiangling Motors raised its sales target for light trucks by 50% in an effort to grab more market share in light-end light trucks. Experts predict that there will be major marketing measures behind Jiangling Company's substantial increase in sales targets. If the prices of State III products have risen in succession, the State III premium version of Shunda will return to the 60,000 yuan price range for the high-end light-card market. Words are tantamount to an "earthquake." This "earthquake" will bring more benefits to consumers, and those enterprises and products that are of inferior quality and quality will be in a more difficult and struggling situation.

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